Get to Know Fragrance — Team Ignite WhatsApp Me Stay Ravishing · Team Ignite · Products

Get to Know Fragrance

Understand, recommend and sell perfumes with confidence!

← Back to Training Not sure which scent to recommend?Use the Avroy Shlain Fragrance Finder →› What is Perfume?

Perfume is a blend of fragrance oils, alcohol, and sometimes water, designed to create a pleasant scent. The more fragrance oil it contains, the stronger and longer it lasts.

Concentration Levels — from strongest to lightest:ParfumStrongest — most intense scent6–8 hoursEau de Parfum (EDP)Slightly lighter — still very long lasting5–6 hoursEau de Toilette (EDT)Light and fresh — great for everyday wear4–5 hoursEau de CologneLightest — refreshing and subtle~2 hours

Always recommend EDP for customers who want fragrance to last all day!

The 3 Layers of Perfume Top Notes — First impression (15–30 min)What you smell immediately. Light and fresh — citrus, floral, herbs.Middle Notes — The heart (3–4 hours)The main character of the fragrance. Spices, florals, herbs.Base Notes — Lasting impression (6+ hours)What remains and what people remember. Vanilla, musk, wood, amber. How to Choose the Right PerfumeKnow the OccasionLight/fresh → Daytime  |  Rich/intense → EveningConsider the SeasonCitrus/aquatic → Summer  |  Warm/woody → WinterMatch PersonalityFloral → Romantic  |  Fresh → Casual  |  Spicy → BoldTest on SkinAlways let it settle a few minutes — perfume smells different on skinCheck LongevityEDP for all day wear · EDT for lighter everyday use Female Fragrance Wheel

Most of our female fragrances fall within the Floral and Oriental families — still very popular in the South African market.

Floral NotesRomantic, feminine, soft — Rose, Jasmine, Lily

Perfect for: Everyday wear, dates, special occasions

Oriental NotesWarm, exotic, seductive — Vanilla, Amber, Musk

Perfect for: Evening wear, winter, formal events

Fresh NotesClean, light, uplifting — Citrus, Water, Green

Perfect for: Summer, daytime, casual wear

Woody NotesEarthy, warm, grounded — Sandalwood, Cedar, Patchouli

Perfect for: Winter, evening, sophisticated occasions

Download the complete guideFemale Fragrance Training PDF →› Male Fragrance Wheel

Our best-selling male fragrances fall in the Chypre and Woody families — woody scents dominate the South African market.

Fresh ScentsClean, bright, citrusy — Lemon, Bergamot, Grapefruit

Our fragrances:

Aqua No.1™Black Diamond Nights®Bold Blue®Coppélia® ManEndangered® For HimLegendary Man®Mancelle® SportSteel Icon® Oriental ScentsRich, exotic, seductive — Vanilla, Myrrh, Cinnamon

Our fragrances:

Black Diamond® ExtremeEndangered® For Him ParadiseMancelle®Rebel Fire™Redd For Him® Woody ScentsWarm, earthy, masculine — Patchouli, Sandalwood, Cedar

Our fragrances:

Black Diamond®Coppélia® Man True GentlemanLegendary Man® OudRebel Sky™Steel Intense®Supreme Wood™ Why Men Should Use FragranceBoosts ConfidenceMakes a man feel more self-assured in social and professional settingsMakes a Lasting ImpressionScent is strongly linked to memory — the right fragrance makes him unforgettableImproves MoodProvides feelings of relaxation and pleasure throughout the dayEnhances GroomingCompletes the personal care routine — shows attention to appearance

Use words like BOLD, EXTREME, STRONG, SOPHISTICATED, ADVENTUROUS, EXOTIC, RICH when selling male fragrance — these words resonate and close the sale!

How to Sell Fragrance1Understand their needs — ask about occasion, personality, season2Listen actively — let them talk, then match the scent3Personalise it — "This one was made for someone like you!"4Highlight benefits — confidence, lasting impression, grooming upgrade5Encourage 2–3 fragrances — daily, evening and special occasions6Use testers — let them smell it on their own skin first7Follow up — check in after a week to see how they're enjoying it How to Wear Fragrance — Pulse Points

Apply to pulse points — these areas produce heat which activates the fragrance and makes it last longer.

Behind the earsPeople notice this when close to youNeck & collar boneThe most common spray pointInner wrist & inner elbowPulse points that warm the fragrance beautifullyBehind the kneeReleases scent as you move throughout the day

Rules: Less is more · Apply to skin not clothes · Start with one spray · Don't rub — let it settle naturally

Your Fragrance Resources Find the perfect scent for any customerAvroy Shlain Fragrance Finder →› PDF DownloadFemale Fragrance Training PDF →› Quick Reference Cheat SheetHow to Sell Perfume — One Pager →› You've Got This!The more you know about fragrance, the more confident you'll be. Use the Fragrance Finder to match every customer perfectly! Open Fragrance Finder →← Back to Training

Made with love for Team Ignite Beauty Advisors

stayravishing.com  ·  Liza Truter  ·  084 990 0030